Project Type
• Self-studied
• Design course project
Deliverables
• Roles and responsibilities
• Research study
• User persona and user journey map
• Initial concepts and ideas (paper + digital wireframes)
• High-fidelity mockups and prototypes
• Final designs after usability testing
• User flow (video)
Tools
• Figma
• Adobe Photoshop
Duration
3 weeks
Project Overview + Research
Author: Meagan Cortes, UX Researcher and Designer for this project
Date: 8/12/2022 - 9/8/2022
Problem Statement: Paula is a new graduate with a degree in Graphic Design. She would like to get to the workforce right away, but job hunting is proving to be difficult. With the apps she is using, she is finding they are overrun with jobs that she is not qualified for, because they require many years of professional experience.
Goals: I’d like to figure out what specific difficulties users encounter when they try to complete the core tasks that come with using job-finding apps to find jobs in their field, and how they would benefit from an app like JobFindr.
Project Background: I am tasked to design a mobile app for new graduates or users who may have little to no professional experience, who struggle to find jobs marketed towards their level of experience because job search apps are inundated with jobs that don’t suit them, and filters don’t work as well as they should.
Research Questions:
• How long does it take for a user to locate and apply job search filters?
• Are the users able to successfully find the tasks given without interruptions or obstacles?
• What can we learn from the steps users took to process a job application submission?
• Are there any parts of the job-filtering process where users are getting stuck?
Key Performance Indicators (KPIs):
• Time on task: How much time the users spend exploring the homepage
• Conversation rates: How many job applications are submitted
• User error rates: How often users get stuck trying to fill out the proper input fields
• System Usability Scale: A questionnaire to evaluate customer feedback
Methodology:
• Unmoderated usability study
• Location: United States, remote (participants will go through the usability study in their own homes)
• Date: Sessions will take place between August 18-23, 2022
• 5 participants will submit a job application. Each participant will then complete a questionnaire on their experience
• Each session will last for 25-30 minutes
Participants: Participants are anyone who uses or has used a job search app
• Participants do not need to reside in any particular city or state
• Participants should be between 18 and 35
• Participants should include a fairly even distribution of genders across the spectrum and people with different abilities including:
○ 1 user of assisted technologies
○ 1 user with a visual impairment
○ 1 user with an auditory impairment
○ 1 user whose first language is not English
User Persona
“Have no fear of perfection -- you’ll never reach it.” - Salvador Dali
Name: Paula
Age: 22
Education: BFA in Graphic Design
Hometown: San Diego, CA
Occupation: New grad
Background: Paula graduated three months ago with a BFA in Graphic Design. In these past three months, she has used countless apps to search for relevant jobs. However, she is finding that most, if not all of the jobs she is seeing require some level of professional experience. What she would like to see is a dedicated app, specifically for jobs for new graduates who will have little to no professional experience.
Goals:
• Find a job in her field, preferably via an app
• Filter out jobs that require professional experience.
• Hone in on job openings that are open to entry-level applicants.
Frustrations:
• Many of the apps out there for job searching are muddied with postings that require at least one year of professional experience.
• Even when apps have custom filters, these jobs still somehow slip by.
